Open New Routes to Revenue

Customer expectation in the digitally-driven world demands targeted, relevant meaningful engagements at every turn. As more customers consider defection from brands because the information, content, services, promotions and engagements lack relevance and resonance, marketers must look to data-driven strategies that deliver the right message to the right customer at the right time...and in the right channel. This is Precision Marketing.

The CMO Council, in partnership with Ricoh, presents Precision Promotion, your online destination for insights, resources and thought leadership around delivering timely, targeted and relevant communications that can activate advocacy, reactivate dormant customers, and leverage loyalty to open revenue streams and opportunities.

Featured Program

Insurance

The CMO Council has had discussions involving senior marketers in the insurance industry addressing topics associated with products, promotions, programs, partnerships, productivity, profitability and performance…read more »

Just Announced

· 12.21.2011 - GEICO overcharged 25,000 customers,… read more »
· 12.21.2011 - Bankrate, Inc. Completes Acquisition… read more »
· 02.09.2011 - Special report: Extreme weather… read more »
· 02.02.2011 - Insurers, Consumer Groups Tussle… read more »

Commercial Banking

The CMO Council has had discussions involving senior marketers in the banking industry addressing topics associated with products, promotions, programs, partnerships, productivity, profitability and performance…read more »

Just Announced

· 12.22.2011 - Fifth Third warns customers of… read more »
· 12.22.2011 - Bank of America pays $335m damages… read more »
· 12.21.2011 - Business of banking: Customers… read more »
· 12.19.2011 - Interest rate cuts irk online… read more »

Utilities

The CMO Council has had discussions involving senior marketers in the utilities industry addressing topics associated with products, promotions, programs, partnerships, productivity, profitability and performance…read more »

Just Announced

· 12.23.2011 - CL&P: Residential customers to see… read more »
· 12.23.2011 - Utility report: Coastal Mississppi… read more »
· 12.23.2011 - The Smart Grid Solution: Giving… read more »
· 12.22.2011 - Southern Nevada electricity rates to climb read more »

Communications

The CMO Council has had discussions involving senior marketers in the communications industry addressing topics associated with products, promotions, programs, partnerships, productivity, profitability and performance…read more »

Just Announced

· 01.24.2012 - Verizon Activated 10.8 Million… read more »
· 01.24.2012 - Apple's "Killer" iPhones, Killing… read more »
· 12.20.2011 - Is AT&T's data plan price hike justified? read more »
· 12.02.2011 - Verizon Wireless makes marketing,… read more »

News & Views

09.06.11 New Report Reveals Opportunities for Bank Marketers to Find New Routes to Revenue Beyond Levying Fees for Basic Banking Services CMO Council Study Shows Bank Customers Weary of Fees With No Additional Service But Open to Upgrading Services; Consumers Say They Want Help with Financial Education, Wealth Management and Delivering read more »

Downloads

What's Critical In the Utility Vertical Generating loyalty at a time when consumers are making active decisions over which bills to pay makes… download »

What's Critical in the Vertical: A Look At Banking In Australia Only 15 percent of marketers in Australia’s $2.5 trillion banking sector feel confident they have… download »

Expert Insights

Featured Reading

Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers Today’s business environment demands that companies understand consumers by narrowly defined segments, and manage and value them accordingly... read more »

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Download What's Critical in the Global Banking Vertical Report

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