Open New Routes to Revenue

Customer expectation in the digitally-driven world demands targeted, relevant meaningful engagements at every turn. As more customers consider defection from brands because the information, content, services, promotions and engagements lack relevance and resonance, marketers must look to data-driven strategies that deliver the right message to the right customer at the right time...and in the right channel. This is Precision Marketing.

The CMO Council, in partnership with InfoPrint Solutions Company, presents Precision Promotion, your online destination for insights, resources and thought leadership around delivering timely, targeted and relevant communications that can activate advocacy, reactivate dormant customers, and leverage loyalty to open revenue streams and opportunities.

Featured Program

Insurance

The CMO Council has had discussions involving senior marketers in the insurance industry addressing topics associated with products, promotions, programs, partnerships, productivity, profitability and performance…read more »

Just Announced

· 08.23.2010 - Rules to ease consumer appeals in… read more »
· 07.01.2010 - Increasing Insurance Customer Retention read more »
· 06.16.2010 - Facing new pressure, health plans… read more »
· 06.14.2010 - Life Insurance Companies Ranked on… read more »

Commercial Banking

The CMO Council has had discussions involving senior marketers in the banking industry addressing topics associated with products, promotions, programs, partnerships, productivity, profitability and performance…read more »

Just Announced

· 07.15.2010 - Study reveals customer experience champions read more »
· 06.23.2010 - Citi Debuts Text Banking read more »
· 06.23.2010 - Mobile banking to double by 2013 read more »
· 06.23.2010 - Gap Widening Between Winners and… read more »

Utilities

The CMO Council has had discussions involving senior marketers in the utilities industry addressing topics associated with products, promotions, programs, partnerships, productivity, profitability and performance…read more »

Just Announced

· 08.07.2010 - Top 10 ’smartest’ utilities for… read more »
· 07.20.2010 - 10% Return On Equity Seen For… read more »
· 06.19.2010 - Cautionary tale in California? Bay… read more »
· 06.23.2010 - The Smart Grid Trojan Horse read more »

Communications

The CMO Council has had discussions involving senior marketers in the communications industry addressing topics associated with products, promotions, programs, partnerships, productivity, profitability and performance…read more »

Just Announced

· 06.22.2010 - Cardmobili Expands Its Mobile… read more »
· 06.22.2010 - Panaton Unveils New Voice… read more »
· 06.22.2010 - Success of usage-based pricing… read more »
· 06.16.2010 - Interact to Launch Billing and… read more »

News & Views

08.17.10 CMO Council Asks Marketers and Consumers What's Critical In Their Vertical CMO Council announces initiative that will address the top issues, challenges and strategic priorities influencing marketing decision making, areas of spend, organizational renovation, and performance measurement specific to marketers in four challenged, dynamic, and complex industries. read more »

Downloads

Why Relevance Drives Response and Relationships Consumers are tired of irrelevant messages and promotional bombardment in their mailbox and inbox, and they… download »

Leveraging Loyalty to Transform Publishing Understand consumer intentions specific to magazine consumption and their openness to precision marketing… download »

Expert Insights

Featured Reading

Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers Today’s business environment demands that companies understand consumers by narrowly defined segments, and manage and value them accordingly... read more »

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Provide your input in the insurance marketing survey and share with us What's Critical in Your Vertical.

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Purposes for which information is collected
All data collected at this site may be used for two purposes: first, for the purpose of providing any service requested by you, second, for the purpose of direct marketing by The CMO Council and other companies. This implies that we may from time to time send you information about CMO Council products, publications, reports, events, services, or conferences. Additionally, we may pass your name and address on to other companies whose products we believe you might be interested in.

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For more information
This statement is a summary and does not represent a complete statement of intent on behalf of The CMO Council in respect of information privacy. If you require more information, please email us at lmiller@cmocouncil.org with your comments and we will do our best to answer you as quickly as possible.

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