Precision Promotion: Timely, Targeted and Trackable is the next installment in a series of thought-leadership initiatives that focuses on New Routes to Revenue™ at a time when companies are increasingly challenged by growing economic pressures and senior managements’s mandate for top-line growth.

The research will combine a comprehensive marketing audit of where and how companies are looking to optimize customer revenue with a deep dive into educating the market about transactional promotion (transpromo) strategies, systems and business/environmental benefits using best practice studies and independent assessments of effectiveness.

Designed to promote best practices and improved campaign outcomes, the multi-channel campaign will drill into transpromo’s impact on customer acquisition, monetization and ROI. The goal of this authority leadership initiative will be to educate and predispose senior marketers to incorporate or expand Individualized Offer Delivery (IOD) through colorful statement and bill merchandising, which has been shown to be as much as 20 times more effective than traditional marketing vehicles.

The study is the latest initiative from the CMO Council’s new Individualized Relationship Marketing (IRM) Center, an online knowledge repository and leadership group looking at where and how greater customer intimacy, listening and personalization can improve customer acquisition, retention, revenue and advocacy.

Precision Promotion: Timely, Targeted and Trackable is being sponsored by InfoPrint Solutions Company, a joint venture between IBM and Ricoh specializing in on-demand personalization services.