Home / About

About

Precision Promotion: Timely, Targeted and Trackable looks to heighten awareness and spark conversations on opening Routes to Revenue™ at a time when companies are increasingly challenged by growing economic pressures and senior management’s mandate for top-line growth. Research initiatives and thought leadership programs will aggregate best practices and real-world insight on how data-driven, personalized communications have translated into deeper engagements with customers and long term revenue driving opportunities.

Precision Promotion: Timely, Targeted and Trackable is sponsored by Ricoh, a leader in providing data-driven marketing solutions through multi-channel engagement solutions.

The initial research developed through the Precision Promotion campaign revealed that an overwhelming majority of marketers struggle with optimizing revenue within their existing customer base. This realization has sparked conversation, debate and progress towards transformation. The CMO Council, along with partner Ricoh, is dedicated to the continuation of the dialog with marketers, customers and partners to develop strategies and solutions to achieve timely, targeted communications that truly make an impact with the customer.

For more information about how to get involved and share your insight, please contact CMO Council Vice President of Marketing Programs and Operations, Liz Miller, to get involved and lend your voice to this program.

Presented By:

Sponsored By:

Download What's Critical in the Global Banking Vertical Report

Privacy Policy

Precision Promotion takes privacy very seriously and are committed to respecting your online privacy. Throughout the data collection process, all necessary steps are taken to ensure that data (“Personal Information”) is used only according to the purposes that we have clearly stated. Personal Information means any information that may be used to identify an individual, including, but not limited to, a first and last name, a business, home or other physical address, a phone number for work, home or mobile communications, an e-mail address or other contact information, whether at work or at home.

Purposes for which information is collected
All data collected at this site may be used for two purposes: first, for the purpose of providing any service requested by you, second, for the purpose of direct marketing by The CMO Council and other companies. This implies that we may from time to time send you information about CMO Council products, publications, reports, events, services, or conferences. Additionally, we may pass your name and address on to other companies whose products we believe you might be interested in.

Your right to 'opt out'
Under the Data Protection Act, you have the right to 'opt out' of direct marketing campaigns. If you previously gave consent for data to be used and wish to opt out later, you can inform us in writing or by email. Data submitted to www.precisionpromotion.org will then not be used for any kind of direct marketing or provided to third parties. However, you may still receive mail from us about your purchases, registrations, or subscriptions.

Use of email addresses
By submitting your email address to us, you agree to allow us to use this address to notify you of any facts which may be pertinent to your membership within the CMO Council. Your email address may also be used to send unsolicited marketing material from approved CMO Council partners.

If you would like to unsubscribe from all email communication, please email vwang@globalfluency.com and type Opt-out in the subject line.

For more information
This statement is a summary and does not represent a complete statement of intent on behalf of The CMO Council in respect of information privacy. If you require more information, please email us at lmiller@cmocouncil.org with your comments and we will do our best to answer you as quickly as possible.

Security
This site has security measures in place to protect the loss, misuse, and alteration of the information under our control. Financial data is hosted in a high-security, fully redundant, risk-free data center. All transactions occur over secure SSL connections.