Learn What's Critical in Australian Banking's Vertical
As the Australian bank industry faces new proposals to increase competition, marketers are shifting their focus to retention, but lack insights to make services more personal and relevant. According to the new CMO Council report, What’s Critical in the Vertical: A Look At Banking In Australia, only 15 percent of marketers in Australia’s $2.5 trillion banking sector feel confident they have a sufficient insights into customer profitability, value and retention.
Unmet service expectations, interest in mobile and online banking, as well as the need for more financial advice and help are all top of mind with consumers who have become increasingly wary of hidden banking costs and fees. Younger, smarter banking customers with a desire for greater digital interaction and online engagement are challenging banks in Australia to deliver more personalized, value-added services with greater efficiency and precision. Download the complimentary report »
02.25.2011 - ANZ boss Mike Smith banks on Australian competition ANZ chief Mike Smith has mounted a … read more »02.10.2011 - Banks' marketing in the spotlight Turn on the TV nowadays and you are… read more »01.21.2011 - Australian banks' capital advantage When Standard & Poor’s… read more »02.15.2011 - Swan welcomes bank wars among Australia’s major banks The federal government is happy to… read more »
Facts & Stats
Young adults (18-29 yrs) are happy to receive direct communications from companies, especially those they … read more »
Communication activities such as email and instant messaging are the most popular mobile internet activities… read more »
Australians have a huge interest in online videos and this continues to grow. In January 2010 alone, Australians… read more »
Australians spend an average of 17.6 hours a week online, making up 33 per cent of their total media time. read more »
Books
Financial Services Law and Compliance in Australia read more »
Public finance in Australia: Theory and practice read more »
Financial Services Law and Compliance in Australia read more »
Financial Services Law and Compliance in Australia read more »
Conferences
02.11.2011 - 03.01.2011 - Social Media Marketing - The Way Forward Social media marketing has rapidly… read more »11.24.2010 - Social Media and Interactive Media Conference Are you looking to quantify your… read more »11.17.2010 - Marketing 2.0 – Recent shifts in marketing that you should know about! With 2010 coming to a close, it is… read more »11.08.2010 - ADMA Digital Day Digital Day is a high-resolution,… read more »
News & Views
09.06.11New Report Reveals Opportunities for Bank Marketers to Find New Routes to Revenue Beyond Levying Fees for Basic Banking Services CMO Council Study Shows Bank Customers Weary of Fees With No Additional Service But Open to Upgrading Services; Consumers Say They Want Help with Financial Education, Wealth Management and Delivering read more »
Downloads
What's Critical In the Utility Vertical Generating loyalty at a time when consumers are making active decisions over which bills to pay makes… download »
What's Critical in the Vertical: A Look At Banking In Australia Only 15 percent of marketers in Australia’s $2.5 trillion banking sector feel confident they have… download »
Expert Insights
Featured Resource
Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers Today’s business environment demands that companies understand consumers by narrowly defined segments, and manage and value them accordingly... read more »
09.06.11 New Report Reveals Opportunities for Bank Marketers to Find New Routes to Revenue Beyond Levying Fees for Basic Banking Services CMO Council Study Shows Bank Customers Weary of Fees With No Additional Service But Open to Upgrading Services; Consumers Say They Want Help with Financial Education, Wealth Management and Delivering read more »
Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers Today’s business environment demands that companies understand consumers by narrowly defined segments, and manage and value them accordingly... read more »
