Precision Promotion: Timely, Targeted & Trackable
The Chief Marketing Officer (CMO) Council is undertaking a milestone research initiative titled “Precision Promotion: Timely, Targeted and Trackable” to drive the adoption and the uses of technologies, solutions and professional services that drive deeper interaction and communication with customers. Centered around Customer Revenue Optimization (CRO), this program, sponsored by InfoPrint Solutions Company, will drill into how targeted solutions like transpromo significantly impact customer acquisition, monetization and ROI while exploring new developments in database and print technologies. read more >
 12.08.08 Full Revenue Potential of Customers Not Being Realized, Report 76 Percent of MarketersCMO Council study, sponsored by InfoPrint Solutions Company, shows how marketers are mapping new routes to revenue in ’09; better customer data integration and analytics seen as critical to revenue-generating strategies and marketing efficiencies read more > |
 Routes to Revenue: A milestone research initiative to benchmark the state of customer revenue realization, encouraging the adoption and the uses of technologies, solutions and professional services that drive deeper interaction and communication with customers. Centered around Customer Revenue Optimization (CRO), this report drills into targeted strategies and solutions that significantly impact customer acquisition, monetization and ROI while exploring new developments in database, customer insight and print technologies. download > |
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Leadership Committee
Qualitative Interview Highlights Precision Promotion Leadership Committee members from major corporations are sharing insights and perspectives into leveraging personalization tools, solutions, and best practices, as well as discussing the challenges of engaging customers through targeted communications. The highlights of these conversations are now available online. read more > |
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Trusted Documents: A Missed Marketing Opportunity.
