Precision Promotion: Timely, Targeted & Trackable
The Chief Marketing Officer (CMO) Council is undertaking a milestone research initiative titled “Precision Promotion: Timely, Targeted and Trackable” to drive the adoption and the uses of technologies, solutions and professional services that drive deeper interaction and communication with customers. Centered around Customer Revenue Optimization (CRO), this program, sponsored by InfoPrint Solutions Company, will drill into how targeted solutions like transpromo significantly impact customer acquisition, monetization and ROI while exploring new developments in database and print technologies. read more >
Trusted Documents: A Missed Marketing Opportunity.Marketers are not taking advantage of trusted documents consumers receive and read on a daily basis. read more > |
 The Power of Personalization: E-mail, digital printing, dimensional mailers, personalized URLs and many other marketing tools present endless opportunities for today’s senior marketers to get to know their customers better and meet their individualized needs. But are they working? Download the benchmark of personalization from the CMO Council. read more > |
||
Leadership Committee
Qualitative Interview Highlights Precision Promotion Leadership Committee members from major corporations are sharing insights and perspectives into leveraging personalization tools, solutions, and best practices, as well as discussing the challenges of engaging customers through targeted communications. The highlights of these conversations are now available online. read more > |
|
