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Investments in Digital Marketing and Mobile Technology Pay off for Financial Services Firms Ranked in Digital IQ Index American Express and Bank of America are "Geniuses" when it comes to using digital applications to strengthen their brands, according to the… read more »

RBC Begins Marketing Home-Equity Pricing to Fight Consumer-Lending Decline Royal Bank of Canada (RY), the country’s largest lender, is starting a nationwide marketing campaign touting lower home-equity loan… read more »

New Wal-Mart Kiosks Present Threat to Banks Wal-Mart Stores Inc., the nonbank that banks love to hate -- and fear -- is at it again. The retailer next week will begin rolling out… read more »

National Australia Bank's viral marketing success provides lead for UK banks to follow The results of an Internet marketing campaign by National Australia Bank show that it has made significant gains. The "break-up" viral… read more »

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