12.22.11 Fifth Third warns customers of fraudulent text, voice messages Fifth Third Bank has warned its customers to watch out for fraudulent text or voice mail messages that scam artists use to try to get customers’ credit or debit card data.
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12.22.11 Bank of America pays $335m damages for charging minorities higher interest rates Bank of America has agreed to pay a record $335million to settle civil charges that it discriminated against minority homebuyers.
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12.21.11 Business of banking: Customers relish being more than a number When Nathanial Rowley and his family moved to Upper Kittitas County to open a business, Rowley knew what he wanted: a bank big enough to serve his personal and business needs and small enough to know him by name, not just his account number.
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12.19.11 Interest rate cuts irk online banking customers When the online banking site SmartyPig.com dropped its savings interest rates yet again recently, many of the institution's goal-oriented savers - who joined up to get better interest rates on their cash deposits - watched in dismay.
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08.31.11 Profits Falling, Banks Confront a Leaner Future Battered by a weak economy, the nation’s biggest banks are cutting jobs, consolidating businesses and scrambling for new sources of income in anticipation of a fundamentally altered financial landscape requiring leaner operations.
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07.07.11 Diebold Teams With First National Bank to Enhance Consumer Experiences New ATMs, advanced services provide secure, personalized transactionsDiebold provides advanced ATM services including deposit automation, personalized marketing, remote monitoring and security solutions to further enhance banking experience for First National Bank customers.
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07.05.11 Consumer Bank Marketing Undergoing Changes The consumer business of big banks is at a crossroads. After years of deep freeze, many organizations are starting to ramp up consumer efforts online and consequently marketing in consumer banking is undergoing a big change, according to a report from Change Sciences.
The 73-page report…
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06.29.11 Asians more averse to borrowing, prefer local banks - survey Asians are becoming increasingly averse to borrowing and now prefer local banks since the global financial crisis battered confidence in international lenders, a study showed on Wednesday.
About 70 percent of Asians now believe that "borrowing is always risky", a 27 percentage point jump…
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06.29.11 Regulators Ask Banks to Beef Up Security U.S. financial regulators asked banks step up security measures, as governments and corporations look to overhaul their systems in the wake of recent hacking attacks.
The Federal Financial Institutions Council recommended banks perform regular risk assessments and keep customers…
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06.28.11 Bank of America Invites Fans to 'Give Like an All-Star' During the 82nd MLB(R) Midsummer Classic in Phoenix Bank Pledges $5,000 for Every Double Play During MLB All-Star Game and 1,000 Employee Volunteer Hours to Support Back to School Clothing Drive
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06.27.11 BB&T emerges as a vital link for Hispanic consumers With 50.5 million Hispanics—or 16.3 percent of the population—wielding more than $1 trillion in purchasing power in the United States, BB&T is well positioned to grow its retail banking network as this segment continues to expand. More than half of all U.S. retail banking …
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06.21.11 Webster Bank debuts new ad campaign Webest Bank has launched a new advertising campaign this month that features real customers and bankers.
One of Waterbury, Conn.-based Webster Bank’s new commercials features Webster banker Jeff Pagliuca and his client, Bill Creelman, the owner of Spindrift Soda, a Charlestown, Mass.…
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05.25.11 Bank of America Qualifies Prospects with Integrated Marketing Since joining Bank of America in 2004, Aditya Bhasin has managed consumer marketing for a variety of financial products, including mortgages, home loans and real estate. He has also overseen brand and relationship marketing initiatives. Currently, Bhasin leads marketing strategies for…
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05.12.11 Marketing Branchless Banking Many branchless banking implementations have struggled with low customer uptake and high levels of inactivity. Inadequate investment in marketing, especially advertising, has come under the spotlight as a key culprit. However, several high-profile deployments that made huge initial…
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04.01.11 The Key to Making Mobile Banking Profitable? Marketing, Aite Says Aite's latest survey of mobile banking usage, for which it polled more than 1,000 U.S. consumers, turned up five new facts.
1. Other than being younger, mobile banking users are not different from general banking customers. "That’s important,” said senior analyst Ron Shevlin…
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08.09.10 What makes a bank -- or a customer -- give up the fight over a fee? read more »
08.05.10 India need more commercial banks: Ashvin Parekh, E&Y Ashvin Parekh, Partner and National Leader, Financial Services, E&Y in an interview with ET Now discusses banking business in India.
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07.15.10 Study reveals customer experience champions Good customer service is linked to both customer retention, new customer acquisition as a result of positive word-of-mouth communications and profitability, according to a study. The clear winner in the banking industry was First Direct, which received a 42% rating compared with the sector…
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06.24.10 JD Power: Large US Banks More Attractive For New Customers Large U.S. banks are more successful in attracting new customers compared with their regional peers, largely due to the use of promotional gifts and favorable short-term interest rates, a study by market researcher J.D. Power & Associates found. The survey of 3,770 consumers who were…
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06.23.10 Citi Debuts Text Banking Citi's Text Banking service provides updates for all Citi credit card accounts and accounts linked to a Citibank ATM or debit card, including checking and savings accounts, home equity lines and loans, personal lines and loans, and mortgages. Allowing customers to see recent activity,…
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06.23.10 Bank Uses Digital Pens to Open Accounts in Rural Ghana By deploying the innovative field solution of digital pens, the Women’s World Banking Ghana are able to streamline account opening processes, reducing response time and enhancing customer service while retaining the human touch for sensitive information gathering related to financial…
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06.23.10 Mobile banking to double by 2013 Mobile Marketer reports that mobile banking use is set to double in the next three years, reaching 400-million people by 2013, according to Juniper Research.
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06.22.10 One more worry for banks: Wal-Mart America's biggest banks are in retreat, tightening lending, increasing fees, and closing branches. But one company still wants to become your neighborhood bank: Wal-Mart. While the banking sector has been in turmoil, Wal-Mart has aggressively courted customers' pocketbooks, partnering with…
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06.21.10 More banks join Twitter's ranks As of late 2009, more than 710 financial institutions in 38 countries were on Twitter, according to Visible Banking, a tracker of social media trends in the financial services industry. The United States alone has 8,000 banks.
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06.21.10 U.S. Banks are Losing The Tech Creativity War Banking models are broken because consumer behavior has changed so significantly that the traditional model doesn't work.What is happening as a result of customer behavior shift and these new phones and new Internet-enabled things like PayPal, social lending networks.
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06.16.10 Fraud and Mobility are Top Priorities for Bankers While only 10% of the bankers said they have already deployed mobile business banking services, 39% said they will be deploying mobile services within 6-12 months. This is in sharp contrast to the strong growth of consumer mobile banking, where 57% of American banks are expected to offer a…
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06.15.10 Bank Marketing: A Two Pronged Approach It has become essential to develop a close relationship with valued customers and come out with innovative measures to satisfy their needs. Customer expectations for quality services and returns are increasing rapidly and, therefore, quality in future will be the sole determinant of…
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06.15.10 Bank Marketing: A Two Pronged Approach It has become essential to develop a close relationship with valued customers and come out with innovative measures to satisfy their needs. Customer expectations for quality services and returns are increasing rapidly and, therefore, quality in future will be the sole determinant of…
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06.04.10 Opting In to Value-Based Fees In the wake of recent restrictions on overdraft fees, it’s time for banks to move to a fee income model based on services customers really care about.
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11.30.99 Profit in the Drink In today's recessionary environment, more than ever, marketers need to understand the mechanics of managing profitability and mitigating profit risk.
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11.30.99 Facebook and Twitter: Are Nice, But Are They Compliant? This article provides a perspective on the types of issues that should be reviewed when managing the risks of using social networking as a customer service tool.
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11.30.99 Cross-selling success: learn to eat your broccoli By now, you would that think cross-selling--offering additional products and services to existing customers--would be a slam dunk in today's competitive banking industry. But it isn't.
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11.30.99 Bankers think worst is over A survey of bank executives conducted by accounting and consulting firm Grant Thornton shows that the majority of them think the worst for U.S. economy is over.
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11.30.99 Marketing for Financial Institutions Smart and easy tips on marketing solutions to help your financial institutions succeed
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