Commercial Banking Resources: Books
The Professional's Guide to Financial Services Marketing: Bite-Sized Insights For Creating Effective Approaches The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety…read more »
Net Promoter Industry Report 2009- Financial Services- Banking B2C This report covers customer experience for the following 14 financial institutions offering consumer banking services in the United States: Bank of America, Chase, Citigroup, Citizens Bank, Fifth Third Bank, HSBC Bank, National City, Regions Bank, SunTrust Bank, U.S. Bank, USAA, Wachovia, Washington Mutual, and Wells Fargo. Banking institutions saw declines in NPS over the previous year, showing the impact of the current financial crisis…read more »
Moving Money: The Future of Consumer Payments Digital money moves faster, more cheaply, and is more convenient than paper or metal. In "Moving Money", noted economists Robert Litan and Martin Baily bring together a group of distinguished analysts to examine this trend toward digital means of consumer payment.read more »
Marketing Financial Services Provides a thorough immersion in marketing concepts and activities related to the special requirements of the marketing of financial services.read more »
Banking on the Future: The Fall and Rise of Central Banking read more »
Bank 2.0: How Customer Behavior and Technology Will Change the Future of Financial Services The Internet, ATMs, call centres and smartphones have become mainstream for customers. But banks still classify these as alternative channels and maintain an organisation structure where Branch dominates thinking. Continued technology innovations, Web 2.0, social networking, app phones and mobility are also stretching traditional banking models to the limit. BANK 2.0 reveals why customer behaviour is so rapidly changing, how…read more »
Balancing the Banks: Global Lessons from the Financial Crisis Draws critical lessons from the causes of the crisis and proposes important regulatory reforms, including sound guidelines for the ways in which distressed banks might be dealt with in the future.read more »
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The CMO Council, and its special interest network, the Customer Experience Board will look to extend its current thought leadership development with InfoPrint Solutions Company by taking the baseline learnings specific to customer engagement, retention and loyalty marketing, and consumer mandates for relevant valued communications to better map, define and understand the specific needs and requirements within targeted vertical industries. "What's Critical in the Vertical," addresses the top issues, challenges and strategic priorities influencing marketing decision making, areas of spend, organizational renovation, and performance measurement. The Council is keen to further explore more deeply the forces, factors, shifts and trends impacting marketers by industry, particularly as it relates to strategic marketing challenges and industry issues.
Key verticals to be targeted include insurance, commercial banking, utilities, and communication service providers. All these entities will be brought together to focus in on "What's Critical in the Vertical" and to take intensive look at industry-specific customer engagement opportunities, market velocity, messaging relevance and customer experience.