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What's Critical in the Vertical: Communications

The CMO Council has had discussions involving senior marketers in the communications industry addressing topics associated with products, promotions, programs, partnerships, productivity, profitability and performance.

The council has also collected data from a wide variety of sources to help executives gain insight into the best practices and challenges specific to customer engagement, retention and loyalty marketing, and consumer mandates for relevant valued communications to better map, define and understand the specific needs and requirements within the communications industry. Browse the pages below for news, articles, books, white papers, websites, blogs, webinars and podcasts.

News

Polycom Teams With Microsoft for Unified Communications On Monday, under a multi-year strategic deal, unified read more »

Cloud Communications: A New Computing Paradigm With rising demands and rapid changes in the information read more »

CONSUMER FINANCE: Now It's Back-To-School Cellphone Shopping When students and their parents hit the shopping read more »

Smart phones may be your next bank branch Some time soon, you may be able to cash your checks by mobile phone.… read more »

Communications Resources

Articles

01.24.12 Verizon Activated 10.8 Million iPhones, 15 Million Androids in 2011 Verizon activated 4.3 million iPhones in the fourth quarter, at least a million more than its previous record, but investors were… read more »

12.20.11 Is AT&T's data plan price hike justified? AT&T has jacked up the prices of its data service, but it's giving customers more bandwidth each month. Is the carrier offering its … read more »

Blogs

Consumer Tech Radar Bill Snyder analyzes the consumer technologies--gadgets, software, electronics, and everything else--that matter to everyday techies and … read more »

MobileCrunch TechCrunch's mobile blog. read more »

White Papers

Customer Centricity: Beyond the Theory The customer-centric theory may, at first blush, seem a backwards approach to profitability. The focus is not on the customer's wallet, but… read more »

Data Quality: A Survival Guide For Marketing Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company,… read more »

Websites

Direct Magazine Online Read direct marketing information from our print marketing issue, download marketing webinars, and visit our other marketing magazines. read more »

Direct Marketing News Over the years, DMNews has been highly successful in creating new print and online media products that reflect the new trends and… read more »

Books

Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from… read more »

Marketing in Today's Wired World: Communication Strategies to Win Customers, Increase Profits, and Slash Costs Marketing in Today's Wired World alerts you to the many profitable and clever ways you can use email, txt, video and audio messages to boost… read more »

Webinars & Podcasts

Convert Those Leads with Customer Behavior Analytics (Webinar) Our speakers will explain how customer behavior analytics can boost response rates, speed up sales cycles and increase effectiveness. And… read more »

Recession Blasters: Boost Response, Relationships and Revenue (Webinar) Learn from the country’s leading experts in Direct, the latest strategies and techniques that are working to improve customer acquisition,… read more »

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Download What's Critical in the Global Banking Vertical Report

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