Insurance Resources: Books
The Art of Engagement: Bridging the Gap Between People and Possibilities Almost any business leader will admit that creating a strategy is far easier than executing it. That's because the majority of organizations don't know how to bridge the canyons that exist between executives, managers, and front-line employees. Most strategic initiatives fail when a company tries to execute strategy despite its people rather than through them...read more »
Insuring QualityHow to Improve Quality, Compliance, Customer Service, and Ethics in the Insurance Industry How can insurance providers boost their image and increase business? Hedy and Les Abromovitz's Insuring Quality takes a hard look at the insurance industry and suggests innovative new ways of improving customer satisfaction, turbo-charging sales and polishing the tarnished image of the industry.read more »
Insuring Quality. How to Improve Quality, Compliance, Customer Service, and Ethics in the Insurance Industry Hedy and Les Abromovitz's Insuring Quality takes a hard look at the insurance industry and suggests innovative new ways of improving customer satisfaction, turbo-charging sales and polishing the tarnished image of the industry.read more »
Inside the Minds: The Insurance Business--Industry Leaders on Managing Risks, Ensuring Investments, and Protecting Assets Inside the Minds: The Insurance Business is an authoritative, insider’s perspective on the ins and outs of this dynamic industry and the future of the business, on a global scale. Featuring Chairmen, Presidents, and CEOs, representing some of the top insurance companies across the nation, this book provides a broad, yet comprehensive overview of the current state and future shape of the industry.read more »
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The CMO Council, and its special interest network, the Customer Experience Board will look to extend its current thought leadership development with InfoPrint Solutions Company by taking the baseline learnings specific to customer engagement, retention and loyalty marketing, and consumer mandates for relevant valued communications to better map, define and understand the specific needs and requirements within targeted vertical industries. "What's Critical in the Vertical," addresses the top issues, challenges and strategic priorities influencing marketing decision making, areas of spend, organizational renovation, and performance measurement. The Council is keen to further explore more deeply the forces, factors, shifts and trends impacting marketers by industry, particularly as it relates to strategic marketing challenges and industry issues.
Key verticals to be targeted include insurance, commercial banking, utilities, and communication service providers. All these entities will be brought together to focus in on "What's Critical in the Vertical" and to take intensive look at industry-specific customer engagement opportunities, market velocity, messaging relevance and customer experience.