What's Critical in the Vertical: Insurance
The CMO Council has had discussions involving senior marketers in the insurance industry addressing topics associated with products, promotions, programs, partnerships, productivity, profitability and performance.
The council has also collected data from a wide variety of sources to help executives gain insight into the best practices and challenges specific to customer engagement, retention and loyalty marketing, and consumer mandates for relevant valued communications to better map, define and understand the specific needs and requirements within the insurance industry. The new report "What's Critical in the Vertical | Insurance" is now available. Download now »
Insurance Marketers Too Focused on Acquisition, Missing Ways to Monetize Existing Policy Holders, Reports CMO Council New Study Shows Consumers Open to Consolidating Policies With Insurers… read more »
AIG No Longer Slashing Commercial-Insurance Prices Chartis, the property and casualty unit of American read more »
More Consumers Buy Auto Insurance Online US consumers purchased substantially more auto insurance policies… read more »
The Power Of A Marketing Mindset John Graham, President, Graham Communications, explains the importance… read more »
08.09.10 Building IT’s Internal Reputation through Relationship Management Mary Currier, Vice Presidentof Relationship Management for Allianz Life Insurance Company explains how through relationship management one… read more »
08.23.10 Rules to ease consumer appeals in health coverage Consumers will get new and expanded rights to appeal denials of health insurance claims under federal regulations released Thursday read more »
Insurance Marketing HQ Insurance marketing HG (IMHQ) is a blog that helps agencies naviaget the insurance marketing landscape with positings that incorporate pop… read more »
Insurance & Technology Blog This blog discusses the the partnerships between insurance marketing and the technology systems that marketers are using or consider using. read more »
Courting the Millennials: When Generation Y Shops for Insurance Generation Y shops for insurance much different than the Baby Boomers. They require at least four sources before deciding on a… read more »
Top Insurance Industry Issues in 2010 Although the worst of the financial crisis has passed, the insurance industry still faces numerous challenges in 2010. A weak economy is… read more »
Insurance Marketers and Communications Association IMCA is an international organization of insurance communications professionals who specialize in marketing, marketing communications, … read more »
Insurance Tech The Insurance Tech website is a resource for insurance marketers and practicioners to gain insight on technology systems that are relevant to… read more »
Inside the Minds: The Insurance Business--Industry Leaders on Managing Risks, Ensuring Investments, and Protecting Assets Inside the Minds: The Insurance Business is an authoritative, insider’s perspective on the ins and outs of this dynamic industry and… read more »
Insuring QualityHow to Improve Quality, Compliance, Customer Service, and Ethics in the Insurance Industry How can insurance providers boost their image and increase business? Hedy and Les Abromovitz's Insuring Quality takes a hard look at the … read more »
Streamline Insurance Processes with E-Signatures and Collaboration Staying connected with customers, partners and colleagues around the world is essential for remaining competitive in today's global… read more »
Growing Customer Relationships With Email Marketing Discover how to utilize email marketing as a tool to build meaningful relationships with your clients. This webinar focuses on the basics… read more »
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