Utilities Resources: Books
Securing Utility and Energy Infrastructures Securing Utility and Energy Infrastructures stresses the importance of a proactive rather than a reactive approach to the safety of utility and energy industries. This text is an essential resource for federal and state utility regulators, industrial hygienists, first responders, Hazmat professionals, safety professionals, utility managers, IT professionals, and the criminal justice community at the federal, state, and local level.read more »
RFID for Energy & Utility Industries Although radio frequency identification (RFID) has been used for decades, the technology is just now gaining momentum in the energy industry. Power plants can employ RFID for everything from security for the workforce, tracking fuel consumption, and even monitoring plant exhaust. The applications for RFID are endless, and the technology is applicable in nearly every field. Lead authors Dipankar Sen, Prosenjit Sen, and Anand Das bring…read more »
Handbook Utility Management Along with the increasing deregulation of European utility markets the dynamics of and the competitive pressure in the utility industries have steadily increased over the last years. These changes in the regulatory framework towards an integrated market environment have resulted in new challenges for the management of power and gas companies and in a substantial need for strategic reorientation. In the context of these developments the…read more »
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The CMO Council, and its special interest network, the Customer Experience Board will look to extend its current thought leadership development with InfoPrint Solutions Company by taking the baseline learnings specific to customer engagement, retention and loyalty marketing, and consumer mandates for relevant valued communications to better map, define and understand the specific needs and requirements within targeted vertical industries. "What's Critical in the Vertical," addresses the top issues, challenges and strategic priorities influencing marketing decision making, areas of spend, organizational renovation, and performance measurement. The Council is keen to further explore more deeply the forces, factors, shifts and trends impacting marketers by industry, particularly as it relates to strategic marketing challenges and industry issues.
Key verticals to be targeted include insurance, commercial banking, utilities, and communication service providers. All these entities will be brought together to focus in on "What's Critical in the Vertical" and to take intensive look at industry-specific customer engagement opportunities, market velocity, messaging relevance and customer experience.