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What's Critical in the Vertical: Utilites

The CMO Council has had discussions involving senior marketers in the utilities industry addressing topics associated with products, promotions, programs, partnerships, productivity, profitability and performance.

The council has also collected data from a wide variety of sources to help executives gain insight into the best practices and challenges specific to customer engagement, retention and loyalty marketing, and consumer mandates for relevant valued communications to better map, define and understand the specific needs and requirements within the utilities industry. Browse the pages below for news, articles, books, white papers, websites, blogs, webinars and podcasts. Provide your input in the utilities marketing survey and share with us What's Critical in Your Vertical. Provide your input »

News

As chief demand response/smart grid geek, Wellinghoff makes it personal Some energy regulators are pretty much self-proclaimed "geeks" about… read more »

OG&E Completes Crossroads Wind Farm Development Purchase OG&E announced today that it has completed the purchase of all of… read more »

Utilities Getting Ready for the Smart Meter Customer Experience A growing supply of meter data is read more »

The Migration From AMI to Smart Grid The smart grid has become the focus of significant utility marketplace… read more »

Utilities Resources

Articles

01.31.11 Digi Allows Utilities to Experience the Benefits of the Smart Grid Now Digi International (NASDAQ: DGII) today introduced “Smart Grid Now” bundles that make it easy and cost effective… read more »

01.31.11 Georgia Power Strikes Solar Power Deal With Dalton Utilities Georgia Power recently acquired a series of solar projects of up to 1 megawatt (MW) in Murray County, Ga., co-developed by United Renewable… read more »

Blogs

Chartwell's Industry Update Chartwell’s Industry Update is a weekly blog from Chartwell industry analysts featuring their analysis and commentary on utility… read more »

Rubbervines Rubbervines.com is a blog designed to help utilities build stronger customer relationships. Our industry is in a period of unprecedented… read more »

White Papers

Managing credit risk for global commodity producers This white paper describes the credit risk issues faced by global commodity producers and highlights examples of best practice in the areas… read more »

Smart solutions for smart grids Behind the hype, there is the reality. The era of smart grids is set to deliver real improvements. A range of technological innovations are,… read more »

Websites

Electric Light and Power This site provides daily news on a number of topics, including smart grid, T&D, metering, energy efficiency and demand response,… read more »

Intelligent Utility Magazine This bimonthly magazine explores the strategies and realities of delivering information-enabled energy and building a smart grid, focusing on… read more »

Books

Handbook Utility Management Along with the increasing deregulation of European utility markets the dynamics of and the competitive pressure in the utility industries… read more »

Securing Utility and Energy Infrastructures Securing Utility and Energy Infrastructures stresses the importance of a proactive rather than a reactive approach to the safety of utility… read more »

Webinars & Podcasts

Social Media for Utilities This webinar is about the growing power of today’s social media sites—from Facebook and LinkedIn to YouTube and Twitter—and how… read more »

Utility 2010 Social Media Midyear Review In 60 minutes, attendees will get the latest social media market research and its implications for utility communications as well as… read more »

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