Leadership
Corporate Leadership Committee


Kim Sharan is the Executive Vice President and Chief Marketing Officer of Ameriprise Financial. Ameriprise is a $14 billion Fortune 300 financial planning and services company with more than 12,000 financial advisors and registered representatives. A senior executive with more than 25 years of extensive global leadership and managerial experience in the financial services industry; she is recognized as an inspirational and strategic leader with exceptional managerial, team building and communications skills.
At Ameriprise, Kim spearheads the creation and implementation of all facets of the company’s brand and marketing strategies, including advertising, client acquisition and loyalty, and web site strategy and development. Kim also leads the retail retirement business.
When Ameriprise became an independent, publicly owned company in September 2005, after being spun off from American Express, Kim was the driving force behind the development and implementation of the company’s brand strategy and overall market positioning, name change and all rebranding initiatives. To support the introduction of the new brand, she directed the creation and launch of an innovative $200 million advertising campaign (Dreams Don’t Retire) that received multiple creative and media awards and achieved over 50 percent brand awareness in just one year.
Kim has worked in the financial services industry for over 25 years with deep experience and expertise in strategy and business development, sales, operations and all facets of marketing. She has held senior management positions at leading financial global brands including Merrill Lynch and Citibank.
Wayne Kurtz has more than 20 years of experience in human resource, compensation, and investment advisory consulting. Based in Pittsburgh, he specializes in the design, implementation, and financing of nonqualified benefit plans including supplemental executive retirement plans (SERPs) and executive deferred compensation plans (DCPs).
As a senior vice president on Aon’s Executive Benefits team, Wayne delivers comprehensive executive benefit consulting and account management services to clients. His recent successful engagements include implementing an innovative DCP/SERP hybrid plan for a leading medical device manufacturer, developing an employee benefit financing strategy for a major mid-Atlantic regional bank, and designing a DCP to serve as a key retirement savings vehicle for a rapidly growing, global recycling firm.
Before joining Aon, Wayne was the general securities principal and the director of client development and management for a benefits consulting firm. Prior to that, he was senior director of the tax and financial services practice for a big four accounting firm.
Wayne has a bachelor’s degree in finance and math from Robert Morris College and a master’s degree in taxation from Duquesne University. He also earned a Certified Financial Planner (CFP) designation from The College of Financial Planning. Wayne is an adjunct faculty member at Robert Morris College and is actively involved in several professional organizations including the Financial Planning Association, the American Association of Individual Investors, the National Association of Tax Professionals, and the National Association of Investment Companies.


Alicia has been part of AT&T’s Sales and Marketing team since 1991, serving in a number of highly visible, strategic roles. She’s demonstrated her interpersonal and organizational skills in complex business negotiations and has a long history of leadership, characterized by concrete performance, a keen analytical approach and imaginative thinking.
In 2007, Alicia was chosen to lead AT&T’s marketing communications and positioning efforts with global, national, midsize businesses and government customers. Through the use of compelling content, multi-media assets and creative on-line programs, she leads all business product marketing and creative services – along with the demand stimulation and thought leadership programs driving awareness and consideration for the brand.
Alicia holds a BS in Marketing from Lehigh University, and is a Trustee of the New Jersey Theater Alliance. She and her husband live in Branchburg, NJ


Dorothy Dowling joined Best Western International in November 2004 as Senior Vice President of Marketing, bringing with her more than 20 years of experience within the hospitality and travel industries.
Currently, Dowling directs the execution and delivery of all brand marketing strategies, including frequency, consumer and field marketing programs, advertising/creative services, public relations and ecommerce initiatives. In addition, she oversees promotional efforts related to Best Western's role as the first-ever Official Hotel of NASCAR.
Previous to joining Best Western, Dowling was Vice President of Operations, Parks & Resorts, for ARAMARK, a leading managed services provider based in Philadelphia. She joined the company in December 2002 as Vice President of Marketing, handling its national park and convention center portfolios.
Prior to that, Dowling served as president and COO of Travelodge Canada. During her tenure, she was instrumental in increasing the brand's number of franchised locations by 25 percent. Dowling has also held other executive positions with Cendant Corporation and Royal Host REIT, in addition to her work with several Canadian companies, including Forte Hotels, Relax Hotels & Resorts, and Laventhol & Horwath Management Consultants.
She earned her joint Masters of Arts degree in sociology and leisure studies from the University of Waterloo in Ontario, Canada.
A respected veteran in her field, Dowling is currently chair of the Executive Committee of the Hospitality Sales & Marketing Association International (HSMAI) Americas Board of Directors. A past president of HSMAI Canada, Dowling has been honored with a number of key industry awards, including the prestigious American Hotel Foundation Award for Best Practices in Guest Loyalty Programs. She also serves on the North American board for the Travel Industry Association of America (TIA).


With over 25 years of experience in retail, direct response and interactive marketing, Patrick has held executive level positions with such well known brands as Columbia House, BMG Music, CDNOW, The Book of The Month Club, Chase and CitiGroup. Patrick has spent the majority of his career leading and building multi-channel marketing integration strategies as well as launching profitable new subscription-based online businesses. A respected leader in his field, Patrick has deep experience in all areas of direct marketing including traditional direct response, direct response driven ecommerce, offline to online conversion of existing customer base, database marketing and CRM.
Currently, as Senior Vice President of Customer Marketing for Bertelsmann Direct North America, Patrick is responsible for the strategic planning and P&L management of the company’s $2 billion direct-to-customer multi-channel businesses which include Book-of-the-Month, The Literary Guild, Doubleday Book Club, Columbia House and BMG Music.
Since joining Bertelsmann in 1998, Patrick has consistently produced significant positive results in new, developing and mature business areas. He successfully led the development of the company’s first ecommerce subscription businesses. Patrick also spearheaded the company’s conversion of direct mail catalog only members to online members. Today more than 9 million customers transact online. As a proven change agent, he has led the marketing team through three multi-million dollar business integrations, improving revenue and margins while reducing overhead.
Prior to Bertelsmann, Patrick was Vice President at Citibank. There he headed up the National Marketing Group and was responsible for the bundling and marketing of the retail bank’s products in New York, Chicago and California. Also during that time, he spearheaded the acquisition and retention of 10 million targeted customers nationwide and was instrumental in launching the company’s first online banking service


Peter Horst is a 20-year marketing veteran with experience spanning products, services and technology at Capital One, Ameritrade, General Mills and US WEST. As Senior Vice President of Brand Marketing at Capital One, Peter supports Capital One\'s diversified businesses in branch and Internet banking, home loans, small business and personal lending, auto finance and international markets. His team is responsible for driving integrated marketing, new product development, and market research, and led the rebranding of Hibernia Bank and the launch of Capital One into branch banking.
Peter began his marketing career at General Mills, where he spent six years managing such brands as Pop Secret Popcorn and Betty Crocker snacks and meals.
He holds an MBA from the Tuck School at Dartmouth and a BA from Harvard. Peter lives in McLean, VA with his wife, four children and two dogs.

Joe Rooney, Chief Marketing Officer, Cox Communications grew up in cable, as his cable career began in 1981. Joe has been with Cox for more than 22 years, and he has overseen Cox’s national marketing, sales, branding, marketing sciences and research since 1999.
Joe joined the Atlanta headquarters from the Cox Orange County, California, where he helped create a bundling strategy in the system which was recognized as being the first in the nation to offer the triple-play of digital video, telephone and high speed Internet. Joe’s catch-phrase “It’s the Bundle, Baby” was borne out of his experiences driving bundle penetration in the OC.
Joe has been in the right place at the right time. He was the 2004 NCTA ”Vanguard Award“ winner for Marketing. He says his ”other job“ is supporting CTAM, and he has held numerous leadership positions with CTAM over the years, ranging from President of the Great Lakes Region in 1992 to his current role as Chairman on the CTAM National Board of Directors. Additionally, Joe is co-chair of SkiTAM, the cable industry’s fund-raising arm for the US Disabled Ski Team.
Joe is an Iowa Hawkeye. Joe and his wife Lori have 4 children (two in college!) and reside in Alpharetta, GA.


Dave Couture leads Deloitte Consulting LLP's Marketing Effectiveness service line. He has over 17 years of experience helping companies maximize shareholder value through use of a variety of strategic and operational levers, including portfolio shaping, innovation, and sales and marketing effectiveness. Mr. Couture is a leading authority on the evolving dynamics of marketing in today's world of increasing customer empowerment. In addition to his work with Deloitte Consulting, he has served as Vice President of Operations at a national B2B company where his responsibilities included company positioning, product marketing, and sales.


Margaret (Margo) Georgiadis is Executive Vice President and Chief Marketing Officer of Discover Financial Services, and a member of the Company’s Executive Committee.
As Chief Marketing Officer, Margo is responsible for all strategic and tactical marketing functions across all product lines in the United States. She plays a key role in driving the overall strategy of Discover and is responsible for the Discover brand. She manages all Discover Card businesses, including consumer and business credit cards, reward programs, fee products, stored value products, pricing, e-commerce, and telemarketing. Her team also provides shared services such as advertising, creative services, consumer insights, and product development.
Prior to joining Discover, Margo was a Partner at McKinsey & Company in the London and Chicago offices. She led the Marketing and Retail practices, and also co-founded the Customer Acquisition and Management, and Retail Marketing Practices. Before joining McKinsey, she was an economist for the Indonesian Government working for the Minister of Finance and BULOG (food logistics agency).


As Senior Vice President of Event Marketing and Sales – North America, Jeff Meyer oversees ticket sales, advertising, sponsorship and strategic alliances for all North American engagements of Feld Entertainment's touring spectaculars, which include 3 tours of Ringling Bros. and Barnum & Bailey©, 2 tours of Disney Live SM and 8 tours of Disney On Ice SM.
His career at Feld Entertainment began in 1987 as a Regional Marketing Director responsible for more than 40 markets spanning from Augusta, Georgia, to the San Francisco Bay area and parts of Canada. In 1994, he took on the role of Director, Sponsorship and Strategic Alliances and managed a number of relationships with fortune 1000 companies. In 2002, Jeff was elevated to Senior Vice President and has been in his current position since. A native of Denver, CO, Meyer received his Bachelor of Science in Commercial Recreation as an Eisenhower Evans Scholar from the University of Colorado at Boulder. He resides in Leesburg, VA with his wife and three children.
Feld Entertainment is the worldwide leader in producing live entertainment around the globe. Feld Entertainment's productions have appeared in 50 countries and on six continents to date and include Disney On Ice, Disney Live!, Doodlebops Live! and Ringling Bros. and Barnum & Bailey©. For more information visit us at www.feldentertainment.com.


Ken Fenyo is Vice President of Customer Loyalty for The Kroger Co. Fenyo is responsible for increasing loyalty with Kroger’s over 40 million customers. He leads direct marketing, interactive marketing, loyalty programs, and customer insights and analytics. He also is responsible for the Internet and e-commerce.
Fenyo has 15 years of experience as a senior marketer in the retail, travel, and technology industries for companies ranging from start ups to the Fortune 500. Prior to Kroger, Fenyo was a consultant with McKinsey & Company as well as Prophet Brand Strategy. He has advised clients such as Harrah’s Entertainment, Time Warner, HP, Dell, AT&T, The New York Times, and Merrill Lynch on customer loyalty, relationship marketing, and marketing and business strategy. In addition, Fenyo started Zoho, an e-commerce software and services company targeting the hospitality industry, where he ran marketing, product development, and strategic alliances.


One of BtoB Magazine’s Best Marketers for 2007, Eduardo Conrado is corporate vice president of Global Business & Technology Marketing & Communication for Motorola, Inc., a role which encompasses three of Motorola’s four primary businesses - Home & Networks Mobility, Government & Public Safety, and Enterprise Mobility businesses - with revenues of nearly $18 Billion.
Conrado is responsible for driving a single voice through a worldwide team that has been the force behind Motorola’s successful B2B marketing strategy – from overall branding, to product and regional/channel marketing, to internal and external communications, to interactive and direct marketing.
Conrado has been responsible for realigning Motorola’s marketing teams around customer segments rather than business units. An industry-recognized, award-winning marketing leader, Conrado received two significant honors in 2007: BtoB Magazine’s Best Marketers of 2007 and also was honored recently with HENAAC’s (formerly known as the Hispanic Engineer National Achievement Awards Conference) Chairman's Award.
Prior to Conrado’s current assignment as leader of Motorola’s global B2B marketing team, he served as vice president of Global Marketing & Communications for Motorola’s Networks & Enterprise, a $13 billion business encompassing public and private networks, enterprise mobility and services.
Faculty Leadership Committee
Analysts

Pete Basiliere is Gartner’s research director for print markets and management, conducting research and providing advice on best practices, market strategies and technology trends. Pete assists suppliers and end users with practical insight relating to Gartner's Automated Document Factory 2.0, trans-promo and customer relationship management printing strategies, and operations and security matters.
Pete has 30 years of industry experience, including roles as operations manager for Liberty Mutual Insurance Company, purchasing manager for PVA-EPVA, and engineering manager for NEBS. The National Association for Print Leadership (NAPL) published his two books: Diversifying with Mail and Fulfillment Services: Unlocking Hidden Profit Potential and Successful Print Buying: A Guide to the Cost-Effective Procurement of Printing.

Riley McNulty is a Research Manager with IDC’s Document Solutions service, which includes in-depth coverage of worldwide printer and multifunction peripherals markets. Specific areas of coverage include the mid-range and high-end of the hardcopy market, the large format printer market as well as document imaging, management, and outsourcing. In this role, Mr. McNulty produces market forecasts, writes several industry reports that analyze the software/services impact on hardcopy peripherals, manages a wide range of custom projects, and conducts numerous industry presentations each year. He also manages all end-user research within the Document Solutions space.
Mr. McNulty holds an M.B.A from Boston University and a B.A. in history and French from the University of Southern Maine.

A digital printing and publishing pioneer and marketing expert, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. She has assisted companies in areas such as creating strategies to launch new products, building strategic marketing plans, and educating their sales force on how to deliver an effective value proposition. Pellow brings the knowledge and skills to help companies expand and grow their business opportunities.
Before joining InfoTrends, Pellow was the Chief Marketing Officer of Kodak's Graphic Communications Group, where she was responsible for all marketing activities for the division, including business strategy, marketing communications, public relations, marketing intelligence, and advertising strategy. Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology's (RIT) School of Printing Management and Sciences (SPMS). As chair, Barb focused on the relationship between traditional paper-based media and emerging electronic new media. Previously, she served as Corporate Vice President of Marketing for IKON Office Solutions; Corporate Vice President of Marketing for Indigo; Vice President and General Manager for the Xerox Document Production Systems Group; and Director of the On Demand Printing and Publishing Service at CAP Ventures, an internationally known firm specializing in the digital document and Print-On-Demand industry.
She is a frequent speaker at industry events as well as a recognized author. She is on the Board of Directors of Ft. Lauderdale based Spherion and holds a B.S. degree in Business Administration from Michigan Technological University.

Gilles Biscos, the founder and president of Interquest, has spent over 25 years in the information processing and digital printing industry, in the U.S. and in Europe. He has extensive expertise in strategic planning, market research, competitive analysis, and the development of educational and training programs related to digital printing/publishing and document management. Gilles Biscos is the co-author of Digital Printing: The Reference Handbook, published in 1993 and updated in 1998 and 2004. He has spoken at numerous industry conferences and he has written numerous articles for publication, in the U.S. and in Europe. He is the U.S. correspondent of the French graphic arts magazine Caractère. Mr. Biscos holds Master of Science degrees in Economics and in Social Psychology.
As president of Madison Advisors, Kemal Carr acts in numerous capacities. He is regularly sought out by leading output technology publications, including Data Processing Technology, Digital Publishing Solutions, and Mailing Systems Technology, to write about or comment on key issues and topics. He speaks frequently at trade events, including sessions at Xplor's Global conferences. Kemal also acts as a principal analyst for Madison Advisors. He provides project-based advisory services designed to assist clients with business strategy and technology selection decisions.
Prior to forming Madison Advisors in 2001, Kemal held various system roles including three years with an industry analyst firm and seven years in the Systems Company of Fidelity Investments.
Academics

Patricia Sorce is currently co-director of the Printing Industry Center at RIT and Administrative Chair, School of Print Media. She teaches in the areas of marketing research, buyer behavior and database marketing. Her book Data-Driven Print examines the factors that impact the demand for personalized printing.
Pat earned a Ph.D. in cognitive and experimental psychology from the University of Massachusetts. She has published in refereed marketing, management, and psychology journals. These publications have spanned a wide range of topics including basic research in psychology (retrieval processes in long term memory), marketing segmentation analysis (lifestyles of older consumers), and most recently, internet buying behavior and relationship marketing. Before her appointment as co-director of the RIT Printing Industry Center, she served as Associate Dean of the College of Business from 1996 through 2001.
Pat’s leisure pursuits include golf and bicycling in the summer and cross country skiing in the winter.
Experts and Gurus

Keith Wardell is the author of the recently published book, Marketing Out Of Control, which details the dominance of the consumer in the marketing process and provides a handbook for profiting from this new balance of power. He has focused on improving marketing efficiency over the past 30 years. To this end, he founded three marketing companies and worked for several marketing leaders including R.L Polk & Company, Equifax and National Decision Systems. He is currently CEO of Marketing1by1, LLC which is the lowest cost provider of campaign automation technology serving the multi-channel retail industry. Previously, he founded Exmplar, Inc. dedicated to providing relevant, multi-channel communications for clients such as Staples, HSN Improvements, Kraft-Gevalia, and New Line Cinema. In 1991, he founded Buyer’s Choice, Inc., a leader in permission based marketing, offering millions of consumers the opportunity to selectively opt-out of and opt-into direct mail. In 1979, Mr. Wardell founded a joint venture with The Gallup Organization, called Gallup/Washington, to serve the research and site location needs of the then up and coming convenience store industry. Over the years, his clients have included Toyota Motor Company/Lexus Division, Merrill Lynch, Federated Department Stores, Bell South, 1-800flowers.com, Omaha Steaks and Procter & Gamble.