Precision Promotion News 
Full Revenue Potential of Customers Not Being Realized, Report 76 Percent of Marketers
With CMO Council December 8, 2008
CMO Council study, sponsored by InfoPrint Solutions Company, shows how marketers are mapping new routes to revenue in ’09; better customer data integration and analytics seen as critical to revenue-generating strategies and marketing efficiencies. read more >
With CMO Council December 8, 2008
CMO Council study, sponsored by InfoPrint Solutions Company, shows how marketers are mapping new routes to revenue in ’09; better customer data integration and analytics seen as critical to revenue-generating strategies and marketing efficiencies. read more >
InfoPrint Solutions Company Demonstrates TransPromo Leadership Momentum
With CMO Council August 19, 2008
InfoPrint Solutions Company, a joint venture between IBM and Ricoh, today announces another step in its on-going program with the Chief Marketing Officer (CMO) Council through the formation of the Corporate and Faculty Leadership Committees, in support of a milestone research initiative. read more >
With CMO Council August 19, 2008
InfoPrint Solutions Company, a joint venture between IBM and Ricoh, today announces another step in its on-going program with the Chief Marketing Officer (CMO) Council through the formation of the Corporate and Faculty Leadership Committees, in support of a milestone research initiative. read more >
"Precision Promotion" Research Initiative Underway
New Routes to Revenue Audit: Riding out the Recession - June 20, 2008
The strategic interest area of our study will focus on ways marketers can drive deeper interactions and conversations with customers. This research will target how solutions like transpromo impact customer acquisition, monetization and ROI. take survey >
New Routes to Revenue Audit: Riding out the Recession - June 20, 2008
The strategic interest area of our study will focus on ways marketers can drive deeper interactions and conversations with customers. This research will target how solutions like transpromo impact customer acquisition, monetization and ROI. take survey >
CMO Council Establishes Individualized Relationship Marketing Center; Launches "Precision Promotion" Research Initiative With Infoprint Solutions Company
Palo Alto, Calif., June 4, 2008
New Study and Best-Practices Dialogue Series to Examine Merger of Traditional Transaction-Based Print Content with Marketing Techniques. read more >
Palo Alto, Calif., June 4, 2008
New Study and Best-Practices Dialogue Series to Examine Merger of Traditional Transaction-Based Print Content with Marketing Techniques. read more >
Industry News
Madison Advisors Study Names InfoPrint Solutions an Industry Leader
TradingMarkets.com - October 27, 2008
Madison Advisors, a provider of strategic consulting and market research to clients in the print and electronic communications industries, categorized the best solutions for TransPromo environments, naming InfoPrint among the best offerings in the market today. read more >
TradingMarkets.com - October 27, 2008
Madison Advisors, a provider of strategic consulting and market research to clients in the print and electronic communications industries, categorized the best solutions for TransPromo environments, naming InfoPrint among the best offerings in the market today. read more >
Transpromo Assisting the Healthcare Industry
Transpromo-Live - July 9, 2008
According to the Federal Interagency Forum on Aging, health related services are the biggest concern among the 65 years and older. The report stated that access to affordable and understandable information on healthcare services decreases with age. read more >
Transpromo-Live - July 9, 2008
According to the Federal Interagency Forum on Aging, health related services are the biggest concern among the 65 years and older. The report stated that access to affordable and understandable information on healthcare services decreases with age. read more >
How Transpromo can help solve social issues
Transpromo-Live - July 1, 2008
For some reason many companies and their marketers have not considered the social issues that impact their customers. Let’s look at one important group of customers who could benefit from Transpromo. read more >
Transpromo-Live - July 1, 2008
For some reason many companies and their marketers have not considered the social issues that impact their customers. Let’s look at one important group of customers who could benefit from Transpromo. read more >
InfoTrends taps John Blossom to keynote TransPromo Summit
Tekrati - June 27, 2008
InfoTrends has tapped fellow industry analyst John Blossom, founder and president of Shore Communications, to keynote its upcoming TransPromo Summit. The event will educate attendees on the strategies, techniques, and tools for fusing the traditional transaction document with marketing messages to enhance customer communications, improve customer retention, and increase revenue. read more >
Tekrati - June 27, 2008
InfoTrends has tapped fellow industry analyst John Blossom, founder and president of Shore Communications, to keynote its upcoming TransPromo Summit. The event will educate attendees on the strategies, techniques, and tools for fusing the traditional transaction document with marketing messages to enhance customer communications, improve customer retention, and increase revenue. read more >
Variable Data Printing Presents Significant Market Opportunity for Print Service Providers
InfoTrends - June 19, 2008
According to a new report from InfoTrends entitled Entry-Level VDP, statistics show that in both the business-to-consumer (B2C) and business-to-business (B2B) environments, audiences prefer personalized and relevant content in business and marketing communications. read more >
InfoTrends - June 19, 2008
According to a new report from InfoTrends entitled Entry-Level VDP, statistics show that in both the business-to-consumer (B2C) and business-to-business (B2B) environments, audiences prefer personalized and relevant content in business and marketing communications. read more >
IDM: direct marketing set to explode
Data quality news - June 17, 2008
The phenomenal growth of the internet and email in the last decade has meant that every product has an online home and is open to direct marketing, according to the Institute of Direct Marketing's (IDM) Lisa Turner. read more >
Data quality news - June 17, 2008
The phenomenal growth of the internet and email in the last decade has meant that every product has an online home and is open to direct marketing, according to the Institute of Direct Marketing's (IDM) Lisa Turner. read more >
TransPromo Is Born
MarketingProfs - June 17, 2008
What's this new buzzword “TransPromo” all about? The term is heard more and more frequently in industry circles today, at conferences, tradeshows—even in boardrooms. read more >
MarketingProfs - June 17, 2008
What's this new buzzword “TransPromo” all about? The term is heard more and more frequently in industry circles today, at conferences, tradeshows—even in boardrooms. read more >
Getting Better Billing Mileage with Transpromotional Hybrid
Billing & OSS World - June 11, 2008
WA concept called TransPromo is gaining popularity. It can be an important part of a business mailing strategy, particularly given the attractive economies of first-class mail. TransPromo is the mixing of transactional and promotional documents in a single first-class envelope or an online bill page. It is becoming a common and smart business practice for some of the largest billers in the country, including telecoms, utilities, health care organizations, financial institutions and banks. read more >
Billing & OSS World - June 11, 2008
WA concept called TransPromo is gaining popularity. It can be an important part of a business mailing strategy, particularly given the attractive economies of first-class mail. TransPromo is the mixing of transactional and promotional documents in a single first-class envelope or an online bill page. It is becoming a common and smart business practice for some of the largest billers in the country, including telecoms, utilities, health care organizations, financial institutions and banks. read more >
Is direct mail still the way forward?
Data quality news - June 4, 2008
Experts have said that there is still a big place for direct mail in the current marketing landscape; despite the shift towards online ad spend dominance. read more >
Data quality news - June 4, 2008
Experts have said that there is still a big place for direct mail in the current marketing landscape; despite the shift towards online ad spend dominance. read more >
Direct Marketers Heed The Signs And Punch Up EMail
by Jack Loechner - MediaPost - June 4, 2008
According to the Direct Magazine annual forecast survey, E-mail has become the top medium choice for direct marketers, supporting yesterday's Research Brief on consumer's attitudes about marketing communications modes. read more >
by Jack Loechner - MediaPost - June 4, 2008
According to the Direct Magazine annual forecast survey, E-mail has become the top medium choice for direct marketers, supporting yesterday's Research Brief on consumer's attitudes about marketing communications modes. read more >
InfoPrint Enhances TransPromo Solutions with SAS Offering
By Raju Shanbhag - TMCnet Contributing Editor - June 3, 2008
Seeking to help marketers create timely and targeted transactional documents for their customers, InfoPrint Solutions Company today announced that SAS Customer Intelligence is part of its suite of TransPromo solutions. read more >
By Raju Shanbhag - TMCnet Contributing Editor - June 3, 2008
Seeking to help marketers create timely and targeted transactional documents for their customers, InfoPrint Solutions Company today announced that SAS Customer Intelligence is part of its suite of TransPromo solutions. read more >
Screen shows new Equiosnet workflow
By Barney Cox - printweek.com - June 03, 2008
Screen has revealed its next-generation workflow Equiosnet, which integrates CTP and digital print environments including transpromo and print on demand. read more >
By Barney Cox - printweek.com - June 03, 2008
Screen has revealed its next-generation workflow Equiosnet, which integrates CTP and digital print environments including transpromo and print on demand. read more >
Mailboxes empty as card issuers cut direct mail offers
Consumers seeing drop in unsolicited credit card mailings as companies reassess marketing
CNNMoney.com - June 02, 2008: 11:37 AM EST
NEW YORK (Associated Press) - What's in your mailbox? Chances are, fewer credit-card applications.
Faced with a slumping economy, the nation's financial service companies have sharply cut back their direct mail so far this year. Such unsolicited mailings from banking, credit card, investment and mortgage loan companies fell 12.7 percent in the first quarter of 2008 compared to the same period a year ago, according to research complied by Chicago-based Mintel Comperemedia. read more >
CNNMoney.com - June 02, 2008: 11:37 AM EST
NEW YORK (Associated Press) - What's in your mailbox? Chances are, fewer credit-card applications.
Faced with a slumping economy, the nation's financial service companies have sharply cut back their direct mail so far this year. Such unsolicited mailings from banking, credit card, investment and mortgage loan companies fell 12.7 percent in the first quarter of 2008 compared to the same period a year ago, according to research complied by Chicago-based Mintel Comperemedia. read more >
Strengthening relationships with existing customers 'the first key to the goldmine'
BusinessStrata - June 2, 2008
Using direct marketing to strengthen and build relationships with existing customers has been described by an expert as "the first key to the goldmine". read more >
BusinessStrata - June 2, 2008
Using direct marketing to strengthen and build relationships with existing customers has been described by an expert as "the first key to the goldmine". read more >
Direct mail 'better than internet or phone'
Jennifer Whitehead - printweek.com - May 30, 2008
Seeking to help marketers create timely and targeted transactional documents for their customers, InfoPrint Solutions Company today announced that SAS Customer Intelligence is part of its suite of TransPromo solutions. read more >
Jennifer Whitehead - printweek.com - May 30, 2008
Seeking to help marketers create timely and targeted transactional documents for their customers, InfoPrint Solutions Company today announced that SAS Customer Intelligence is part of its suite of TransPromo solutions. read more >
