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As part of "What’s Critical in the Vertical," the CMO Council has aggregated news about the best practices and real-world insight on how data-driven, personalized communications have translated into deeper engagements with customers and long term revenue driving opportunities. Browse the pages below for news coverage and you’ll find relevant coverage pertaining to the continuation of the dialog with marketers, customers and partners to develop strategies and solutions to achieve timely, targeted communications that truly make an impact with the customer.

Precision Promotion News

03.06.11 Marketing Blindness Less than half of all Aussie customers say they are loyal to their bank. This is a shocking statistic when you consider their multi-million … read more »

02.24.11 Banks know what customers want but won’t deliver Arrogant? Greedy? Australians have a love-hate relationship with their banks and research released today confirms what many retail banking … read more »

02.23.11 Bank Marketers in Australia Struggle with Analytics and Insights as Customers Demand more Added-value Services, Reports CMO Council As Local Bank Industry Faces New Proposals to Increase Competition, Marketers Need to Focus on Retention But Lack Insights to Make Services… read more »

Industry News

08.02.10 Taking advantage of direct mail postage savings With the U.S. Postal Service facing an estimated cumulative shortfall of $238 billion by 2020, it is seeking approval for an overall price …read more »

04.17.10 Personalization: It's Not Easy Being Me Personalization is one of the great un-kept promises of digital media. From the time I started covering online publishing in 1995, content…read more »

11.09.09 Zynga draws sanction from Facebook Facebook Inc. has disabled a new game called FishVille by social game developer Zynga Inc. because of reported violations of Facebook's rules…read more »

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