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What's Critical in the Global Banking Vertical The latest report in the "Critical in the Vertical" series showcases research from more than 1,200 consumers and delves into the needs, expectations, and pain points of banking’s retail market. It also includes insight from over 120 senior-level marketers from around the globe,…read more »

What’s Critical in the Vertical: A Look At Banking In Australia Only 15 percent of marketers in Australia’s $2.5 trillion banking sector feel confident they have sufficient insights into customer profitability, value and retention. While Australia remained on steady footing through the global recession, bank marketers now face a younger, …read more »

What's Critical In the Vertical | Insurance There is some great news for marketers in the insurance space: your customers are ready, willing and able to learn more about what you do and how you can become more involved in their lives. This may simplify the news, but according to the consumers surveyed for What’s Critical in the…read more »

Leveraging Loyalty to Transform Publishing As marketers look for new channels of customer engagement, magazine advertising has been a casualty as online opportunities from ereaders to online publications become more cost-effective and trackable options. However, in this consumer survey, we see that customers aren't quite ready…read more »

Leading Loyalty Feeling the Love From The Loyalty Clubs Today, customer loyalty and rewards programs are everywhere – it seems like every brand has one and the average consumer is carrying a handful of laminated cards from big retailers alongside a few hole-punched printed cards from their…read more »

Why Relevance Drives Response and Relationships Consumers are taking control of in-bound communication channels, unsubscribing to irrelevant email, and defecting from brands that continue to deliver uninvited and non-personalized content and random mass mailings, according to a new poll from the Chief Marketing Officer (CMO) Council…read more »

Roads to Revenue Audit A milestone research initiative to benchmark the state of customer revenue realization, encouraging the adoption and the uses of technologies, solutions and professional services that drive deeper interaction and communication with customers. Centered around Customer Revenue…read more »

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