Personalized Mail Still The Way To Go In 2007 Zoomerang surveyed 1000 people and found six out of ten (57 percent) of consumers surveyed prefer receiving their “must-read” documents such as statements or bills via the mail, rather than the new delivery methods available such as text messaging or email. read more >

Trusted Documents A Missed Marketing Opportunity Marketers are not taking advantage of trusted documents consumers receive and read on a daily basis. Bert Prospero explains InfoPrint's suite of TransPromo solutions to offer relevant material to marketers to create transactional documents, personalized and customized for each receiver. read more >

Improved Customer Satisfaction And Retention ISETO Corporation offers customers the latest printing techniques for unrivaled consumer responsiveness with an InfoPrint 5000 solution. read more >

"The Roadmap To TransPromo" Business and technology insights for IT and production managers that can accelerate time to market. read more >

Top 10 Reasons CMO's Will Love TransPromo Ten compelling reasons why CMOs should be adopting TransPromo today. read more >

Personalized Transactions Add Marketing Value This article explores how transactional documents, including statements, invoices and notifications, have become more effective at generating sales and developing long-term relationships. read more >

Printers Look To Drive Cross-Channel Strategies At the Direct Marketing Association’s annual conference, QuantumDigital was one of several exhibiting printers that is providing innovative ways to help customers with their multichannel campaigns. read more >

Five Components Of Personalization ChoiceStream's CEO describes how marketers can take advantage of more choices by getting personal. read more >

Personalization Strategies To Attract And Retain Customers This article focuses on ways your business can provide products and services individualized to your customers' tastes and needs. The steps outlined in this discussion are designed to help increase customer traffic and larger profits. read more >

Statements For Banks And Phone Companies Offer Fertile Ground Printing services provider Vesa Direct implements high volume transpromo solution from InfoPrint. read more >

TransPromo-Live (blog) A blog about customer centric communications - deepening the customer relationship, growing loyalty, and strengthening the brand. visit blog >

Marketing Out of Control Powered by Google and unlimited choices, consumers have taken control of the marketing process. Marketing Out of Control is a handbook for profiting from the new balance of power. read more >

Prinova Prinova helps customers across all industries realize the power of their high-volume and on-demand variable communications. read more >

"From Trans To Transpromo" (Webinar) There’s a lot of buzz surrounding the concept of “transpromo” that blends those must-read transaction statements, confirmations, and notifications with marketing messages to drive business volume. This webinar is designed to discuss the transpromo marketing opportunity, discuss the importance of statement design and let you hear from a direct mail firm that is building transpromo into their business mix. view webinar >