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Resources

The content below has been collected by the CMO Council from a wide variety of sources to help gain insight on how data-driven, personalized communications have translated into deeper engagements with customers and long term revenue driving opportunities.

Writers of books, articles, whitepapers, and blogs have placed increasing importance on following this discussion point, you’ll see this focus reflected in the large amount of resources aggregated here. We hope chronicling this growing topic will ultimately open the discourse to enact necessary change.

Articles

08.07.10 Are You Ready for Customer Service 4.0? At CRM Evolution 2010, ThinkJar founder Esteban Kolsky says the future of customer service will be service provided by customers. read more »

07.23.10 The Secret to Winning in Today’s Marketplace This article explains that companies that adopt a customer-centric value chain will gain a sustainable competitive advantage. read more »

Blogs

Copyblogger Copywriting tips for online marketing success. read more »

The Big Fat Marketing Blog You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors… read more »

White Papers

Capitalizing on Customer Analytics Companies awash in customer data can leverage analytics to identify the most important customer feedback and react to it effectively to… read more »

Improving Customer Retention and Satisfaction It is 5 times more expensive to acquire a new customer than to retain an old one. Good customer support is crucial when it comes to retaining… read more »

Websites

Direct Marketing Association Direct marketing news, research, conferences and jobs. For people doing direct, database, and interactive marketing. read more »

Marketing M.O. Process tips and strategies for business marketers. Moderandi delivers web-based applications, content and tools that help small to mid-size… read more »

Books

Information-Driven Business: How to Manage Data and Information for Maximum Advantage Information-Driven Business helps you to understand this change and find the value in your data. Hillard explains techniques that… read more »

Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from… read more »

Webinars & Podcasts

Recession Blasters: Boost Response, Relationships and Revenue (Webinar) Learn from the country’s leading experts in Direct, the latest strategies and techniques that are working to improve customer acquisition,… read more »

10 Trends that will Make or Break Your Email Marketing in 2010 (Webinar) But in an unsteady economy where resources are tight and sales sluggish…where inboxes are overstuffed and competitive “noise” is at an… read more »

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